Sunday, December 5, 2010

Okay, so I'm kind of lazy about updating...

Greetings, fellow chocoholics! I've been meaning to update for a while now, but I decided that I couldn't do a proper post without first consuming all of the chocolate I was planning on blogging about. Obviously.

Today's post is about a brand of chocolate that I have wanted to try since it was introduced in 2005. Unfortunately, until last week I could only ever find it in box form - and as much as I like chocolate, I draw the line at buying boxes of chocolate for myself (however, I will never say no to a box of chocolate given to me as a gift...).

I am, of course, talking about Choxie, and if you've never heard of this brand, you clearly haven't looked carefully enough at the chocolate section of Target. Choxie is Target's brand of chocolate, and, in terms of packaging, it's just what you would expect from Target: bright colors and cute designs. It's no small wonder that I've wanted to try Choxie for the packaging alone; I'm a sucker for Target-brand goods.

Truth is, I almost missed the Choxie bars when I was at Target last weekend, but then my eyes fell upon the "Buy 2 get 1 free" sign and I was in heaven.

First up is the Dark Chocolate Bar, which I decided to buy in order to have a comparison of Choxie dark chocolate vs. Ghirardelli/Lindt/Godiva dark chocolate.

smooth, dark and rich all in a solid bar of decadent chocolate. who needs handsome and mysterious?
(that's what the label says)

Nowhere on the package is the cocoa percentage listed, but I would guess 45-50%. Also, one serving = half the bar (whereas with Ghirardelli it would be, say, a square), so it's really not that strong. But is it GOOD? Well, kind of. The dark chocolate by itself is better than Hershey's, but still not quiet as smooth and rich as Ghirardelli or Lindt. I enjoyed it, but in the future probably would stick with buying some of Choxie's more exotic flavors.

Which leads me to the second bar I bought:

Uh, I guess my wrapper got a little beat up...

Here's the description provided on the package: "dark chocolate surrounds a sweetly tart raspberry lemon-flavored truffle filling with biscotti bits added for intrigue." Basically you have a center, which is solid raspberry filling with a touch of lemon flavor, surrounded by a thin layer of biscotti, which in turn is surrounded by a slightly thicker layer of dark chocolate.

I would never have thought to put all these flavors together, but it's actually pretty incredible. At the same time, though, there's almost too much going on; the bar would still work just fine if the biscotti was taken out. Would I buy it again? Absolutely. The lemon/raspberry combo is not a flavor that you normally find in chocolate, so I enjoyed it for that alone. But what I really liked is how not one flavor overpowered the others; they all blended together so well.

I can't find a fill list of Choxie bars anywhere, but many of there bars are similar to the raspberry one; I saw a creme brulee one last weekend, and I know there's a key lime pie one floating out there too. In short: I'm keeping my eye out for other Choxie bars, if only because it's the only brand that I've found with chocolate flavors as unique as these.

Choxie Dark Chocolate Bar: 3.5/5
Choxie Dark Chocolate Raspberry Lemon Biscotti Truffle Bar: 4.5/5


  1. Hello. My name is J. J. and I'm a chocoholic. You may see me eating a Choxie Dark Chocolate Raspberry Lemon Biscotti Truffle Bar in the near future. It reminds me of what I've imagined a Wonka Bar (from the movie, not real life) would taste like.

  2. Good post, Hannah! It seems like Choxie is better with flavor infused bars over the simpler ones. I will have to keep that in mind should I find myself making an impulse chocolate buy on a Target outing. Thanks for this! :)